TLC, part of the Discovery Network, wanted to reach more audiences in the middle east, especially the Arab audiences. As an integrated communications agency, we developed a whole new content strategy with focus on Arabized content to reach the Arab audiences. The content strategy was supported by strategic advertising to optimize all channels of communications. We achieved a 10% growth in organic followership and 30% growth in engagement.

social media tlc campaign
Cake Boss, Season 9
6 Million users reached
1 Million video reviews
social media tlc campaign
My big fat fabulous life, Season 3
500K impressions
350K video views
social media tlc campaign
Say yes to the dress 2017
100k impressions
15% engagement rate