Organise a landmark event in the corporate history of the region’s preeminent airline, Saudia. The event aimed at meeting multiple corporate objectives, serving to use the Conference as a Launchpad for the new corporate branding, educate and inform internal stakeholders on the new approach to customer service while awarding the best employees from around the world.
entourage setup a permanent event team at the venue from day 1 ensuring planning and execution had zero deviations. The event team was responsible for a red carpet opening, ensuring smooth flow of the agenda over three days and managing expectations of high profile guests throughout. A custom designed exhibition was built within the event space to showcase the new aircraft interior designs and guest experiences.
From managing protocol, ensuring smooth flow of ministers and high profile guests to managing speakers flying in from around the world, the planning and guest relations teams worked closely with Saudia management round the clock ensuring swift implementation of plans.
The event journey was mapped for over 2,000 attendees over 3 days and each segment of this journey was designed to meet internal communication mandates. This included launching and informing internal stakeholders of the new branding and corporate approach to customer service. Interactive exhibition zone was created to give attendees a hands-on experience of Saudia’s new values and innovation that marked a new era in their flying success.
The event opened with the speech of His Excellency Director General Engineer Khalid Bin Abdullah Al Molhem, Director General of Saudia and an icon of KSA aviation sector. This was followed by a packed schedule of motivational content presented by a who’s who lineup of regional and international speakers. The success of the event was best captured in the words of Deputy Director General Abdul Aziz Al-Hazmi, “Thank you for this wonderful event organisation, it met all mandates.”