Brief:
Publicity for the Palestine Children’s Relief Fund will generate more funds and more volunteers to help the number of children that the UAE chapter hosts in the country every year.
Solution:
Raising awareness about the help that the PCRF does with children by featuring them in publications helped drive more involvement with the volunteer program. Furthermore, we facilitated tie-ups with well-known Arab figures as PCRF ambassadors, which in turn, increased more PR coverage and online presence for PCRF.