Castrol Edge


British Petroleum

PR Castrol Edge



The Castrol Edge Launch was accompanied by a unique event, which needed to be backed up with media attention and media coverage. It was important to invite the right media, in order for Castrol’s stakeholders to be reached beyond the event.


Invitations for the event were sent out to tier-1 media, and a PR plan was set in place to shed equal importance on the launch of the new Castrol oil and on the highlights of the event. Media kits were prepared for the event, media questions were taken, and the outcome of the event was complete transparency and ample coverage for the announcement of Castrol oil.


PR Agency Dubai

Public relations is an important tool that builds credibility through transparency and communication from companies and brands. At entourage marketing & events, we have assembled the strongest PR team in the UAE, which has both the experience of understanding traditional PR and built strong media relations over the years, and the young creative minds that bring an entirely new perspective of how PR can be utilized. Because of our deep understanding of the importance of PR, and the never-ending stream of ideas for PR stunts and campaigns, entourage marketing & events has proven its place in the top ten PR agencies in Dubai. Through research, through innovation and through strong writing skills, our communication through PR is of the most effective in the UAE.


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