The first global non-fiction network has many shows that it runs on monthly basis, entourage team handles all PR strategy and activities in the region with a focus on stunts and big shows promotions for different channels like TLC, National Geography, Fatafeat, ..etc.
Further solidifying its position as one of the leading multiplatform broadcasters and content providers across the Middle East and North Africa (MENA), Discovery Communications today announced it has formed a partnership with BHS Media. The partnership empowers BHS Media to use Discovery’s content and branding to create and launch a brand new free-to-air lifestyle channel, Home & Health Farsi.
With a proven track record of entertaining audiences across MENA with globally-recognisable channel brands, Home & Health Farsi represents Discovery’s ongoing commitment to invest further in the region by taking a more localised approach, with a channel tailored specifically to meet the needs of Farsi-speaking communities. BHS Media will launch Home & Health Farsi in September exclusively on Eutelsat’s HOTBIRD and EUTELSAT 7B satellites, featuring a mixture of inspirational content for family-focused Persian women.
Kasia Kieli, President of Discovery Networks Central & Eastern Europe, Middle East and Africa, said: “Discovery sparks curiosity through real-world entertainment and loved brands, engaging passionate communities around the world. Thanks to our innovative partnership with BHS and Eutelsat, we will further expand our FTA footprint across the region, and bring our content to more people across more screens than ever before.”
Amanda Turnbull, VP and Country Manager, Discovery Networks MENA, cited the importance of finding new ways to extend the reach and relevance of the Discovery offering. “Discovery has been investing in the Middle East for over 17 years, with globally-recognisable channels and popular programme franchises that have helped to position us as one of the leading multiplatform broadcasters in the region. The launch of Home & Health Farsi represents Discovery’s commitment to also deliver a more localised offering, with content that has been specifically curated to meet the needs of the currently underserved Farsi-speaking communities.”
”By partnering with Discovery, we are combining our local expertise with their world-class content creation capabilities to launch a channel that will provide a new style of entertainment for the Farsi market,” said Hamid Rahmani, CEO BHS Media. “Featuring a diverse range of lifestyle content from Discovery’s extensive library, including Arabic and international cooking series, travel, fashion and home makeover, Home & Health Farsi will satisfy the needs of the extensive female Farsi-speaking audience.”
The launch of Home & Health Farsi follows what has been a period of incredible growth for Discovery across the Middle East and North Africa, following its recent partnership with beIN Media Group and the launch of six pay-TV channels, including DKids HD, DLife HD and DMAX HD, and the extension of its long-term partnership with OSN, which saw the launch of new channels Discovery Family HD and IDX HD earlier this year. The content on Home & Health Farsi complements Discovery’s impressive local channel line-up, which includes eleven pay-TV channels, in addition to the free-to-air channel, Quest Arabiya, launched by Image Nation in partnership with Discovery, strengthening Discovery’s position as one of the leading multiplatform broadcasters and content providers in the region. More than just a linear broadcaster and content provider, Discovery also has a growing off-air presence, including a successful digital offering led by its flagship food channel Fatafeat, and most recently a retail store and consumer experience activation in Dubai for Discovery Channel, thanks to its partnership with Emaar Entertainment.
With a diverse range of content, from food and travel, home and family, and fashion and styling, Home & Health Farsi brings together popular female interest topics together in one place. During its first month, viewers can look forward to shows from popular Arab chefs such as Mohammed Orfali in Modern Cuisine
and Wafaa Alkandari in Salt & Pepper
, as well as international lifestyle series including Craft Wars
and Gordon’s Great Escape
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and engages superfans with a portfolio of premium nonfiction, sports and kids programming brands. Reaching 3 billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories, Discovery’s portfolio includes the global brands Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports content across Europe. Discovery reaches audiences across screens through digital-first programming from Discovery VR, Seeker and SourceFed Studios, as well as over-the-top and TV Everywhere offerings including Eurosport Player, Dplay, Discovery K!ds Play and Discovery GO. For more information,
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PR agencies in Dubai[/caption]