P&G Jordan



Brief: One of the oldest running businesses in Jordan and national partners of P&G gave us the mandate to prepare the business for the new era of growth and development with a renewed vision and identity to attract a new generation of stakeholders. Solution: Our response was comprehensive, having conducted stakeholder interviews to understand the pulse of the business, what it meant for employees, trade partners and leadership, we formed a brand manifesto that unified and represented the vision of the founders. We then created a visual branding system that reflected the ideals, worked effectively at all points of brand contact and seamlessly presented the Petra messages to customers.


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