Presented with the mandate to create the most talked about knowledge event in the region, we took it up as a challenge with the single-minded aim of making it happen. After all, Mohammed bin Rashid al Maktoum Foundation under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum had put its faith in our capacity. Solution: We organized a – 3-day world knowledge conference that was attended by senior members of the government, UAE leadership, luminaries from the world of knowledge. Over 3,000 people attended the event debating and discussing topics that will put knowledge development at the forefront of the global agenda. Dubai became the focal point of the world as world wide web inventor Sir Tim Berners-Lee and Wikipedia founder Jimmy Wales were honoured with the USD 1m First Knowledge Award. Officially, among the top 5 events of 2014 in the UAE, we worked on developing a full ADVERTISING and MEDIA plan, EVENT management, speakers selection and management, agenda creating and management, registration and logistics management plus the onsite event management Events:
entourage marketing & events have built one of the most impressive profiles for corporate events in dubai, uae and the Middle East. With international clients such as Google and Coca-Cola and regional ones such as damas, entourage marketing & events has positioned itself as a leading events agency and one of the top events agencies to design and execute corporate events, conferences, product launches and brand activation. With events that both entice and excite attendees, entourage marketing & events have become one of the top 5 event agencies in the middle east. entourage has built its credibility on larger-than-life ideas, and taking care of the event production from a-z. At entourage, our team combines practicality with creativity, because one cannot exist without the other.
entourage Event Management Agency in Dubai YouTube Pulse, YT’s showcase event for Middle East stakeholders was rolled out with stellar insights for advertisers and content creators alike. Apart from the on-brand activation that picked up rave reviews on social media, the guest journey and overall brand experience was one of a kind, setting a high benchmark for future Middle East partner events.
Created an event to showcase the power and magic of YouTube to advertisers | Inspired brand advertisers to realise the huge opportunity that YouTube presents for connecting their brands with target audiences | Managed the entire event from contenet development, to engaging content and audiences | Showcased a fast-paced mix of inspiring content creation from across the region | Animation connected each keynote speech on a bespoke LED screen | Designed a Google Chrome Lounge where visitors experienced the power of Google Chrome from their own devices | Listening pods displayed content segments and allowed visitors to engage with some of the top YouTube channels , advertising influences and members of the media, as well as stakeholders from Google and YouTube
Organise a landmark event in the corporate history of the region’s preeminent airline, Saudia. The event aimed at meeting multiple corporate objectives, serving to use the Conference as a Launchpad for the new corporate branding, educate and inform internal stakeholders on the new approach to customer service while awarding the best employees from around the world.
entourage setup a permanent event team at the venue from day 1 ensuring planning and execution had zero deviations. The event team was responsible for a red carpet opening, ensuring smooth flow of the agenda over three days and managing expectations of high profile guests throughout. A custom designed exhibition was built within the event space to showcase the new aircraft interior designs and guest experiences.
From managing protocol, ensuring smooth flow of ministers and high profile guests to managing speakers flying in from around the world, the planning and guest relations teams worked closely with Saudia management round the clock ensuring swift implementation of plans.
The event journey was mapped for over 2,000 attendees over 3 days and each segment of this journey was designed to meet internal communication mandates. This included launching and informing internal stakeholders of the new branding and corporate approach to customer service. Interactive exhibition zone was created to give attendees a hands-on experience of Saudia’s new values and innovation that marked a new era in their flying success.
The event opened with the speech of His Excellency Director General Engineer Khalid Bin Abdullah Al Molhem, Director General of Saudia and an icon of KSA aviation sector. This was followed by a packed schedule of motivational content presented by a who’s who lineup of regional and international speakers. The success of the event was best captured in the words of Deputy Director General Abdul Aziz Al-Hazmi, “Thank you for this wonderful event organisation, it met all mandates.”
An ambitious global creative campaign to present Jordan to the world.
An integrated media campaign promoting Jordan as a tourist destination is being rolled out across the GCC and North Africa.
The ‘Yes, It’s Jordan’ campaign is the first work to be produced by entourage since winning the Jordan Tourism Board account.
Mohammed Tayem, entourage’s founder and managing director, said: “We are determined to reinvigorate the tourism offering of Jordan with a surprise campaign for Middle East travellers. Unlike past campaigns, we have focussed on the lesser known destinations and tourism activities of this beautiful country
Yes Its Jordan creative agencies in Dubai
Dubai’s leading live communication agency, entourage , is behind the new-look destination promotion campaign titled “Yes, It’s Jordan”. The integrated media campaign will be seen across the GCC and North African countries showcasing hidden gems, and family holiday attractions for the Middle East market.
“Jordan is going to be the winning destination of 2016. We have a clear message for travel consultants, travel agents, businesses and most importantly families planning their summer and Eid holidays: explore the Jordan you have never imagined and return home with memories of a lifetime.” His Excellency Nayef H. Al-fayez, Minister of Tourism and Antiquities.
The “Yes, It’s Jordan” campaign was developed over two months with key strategic inputs about target market expectations. This was followed by a comprehensive tour of Jordan to unveil authentic and less known family-focused destinations and touristic activities leading to the creation of exciting and surprising inspirations for the upcoming holiday season.
Dr. Abed Al Razzaq Arabiyat, Managing Director of Jordan Tourism Board, said, “We are anticipating a great year for Jordan, and the first round of response will be received when we launch the “Yes, It’s Jordan” campaign at the Arabian Travel Market 2016, in Dubai. We are convinced that Jordan holds a treasure trove of family holiday experiences that many are unaware of, with this campaign we will not only build awareness but drive inbound numbers from the GCC and North African markets.”
entourage has a proven track record of achieving outstanding results for travel and tourism brands, for example Saudi Arabian Airlines and Think Travel with Google as well as country brands like Egypt. The agency is famous for the ‘Misr Wahastona’ tourism promotion campaign in 2014, and ‘Misr Orayba’ campaign in 2015. The agency won the Jordan Tourism account based on the strength of its strong credentials in travel and tourism marketing, and its impressive creative and strategic work across print and broadcast media (TVC).
Mohammed Tayem entourage ‘s chief said, “We are determined to reinvigorate the tourism offering of Jordan with a surprise campaign for the Middle East travelers. Unlike past campaigns, we have focused on the lesser known destinations and tourism activities of this beautiful country. We have delivered work that will position Jordan as the most preferred choice of destination in the upcoming holiday season.”
as one of the best event agencies in Dubai, our role was to create widespread awareness of the Nobel Museum campaign hosted by Mohammed bin Rashid Al Maktoum Foundation, drive traffic during the 30-day campaign, create engagement and raise the profile of MBRF as a knowledge leader in the Middle East.
Our integrated approach ( the best event agencies in Dubai to build Nobel museum @Burj Khalifa) ensured flawless delivery of awareness campaign to highlight the first of its kind Nobel Museum exhibition in the Middle East. We left a strong impression on strategic outdoor and print space while presenting a strong project film on tv. Effective event planning and management ensured visitors had an unforgettable museum experience, right from the entrance to the exit. On-ground activations created by entourage provided a local context to the Nobel Museum, the highlight being the selfie seat featuring Alfred Nobel that became the most talked about creative element of the project.
the best event agencies in Dubai
the best event agencies in Dubai
The Nobel Museum highlights the importance and stature of the prestigious Nobel Prize worldwide and the winners’ contributions that have influenced the world as we know it today. The museum allows visitors to get to know the details of the prize, the winners and their achievements. The museum reflects the excellence of Dubai in organizing and hosting quality events that stimulate creativity and innovation concepts in societies and offer great examples of success and determination for future generations.
The museum is also an important knowledge resource and a central pillar of the Foundation’s pivotal role in the knowledge industry for it provides all the necessary elements to promote an attractive and supportive environment for innovation and innovators. The Foundation was the first Arab entity to sign an exclusive 10-year partnership agreement with the Nobel Global Foundation, with the aim of organizing the museum in several locations at local and regional levels.
Dubai Department of Finance Launched and rolled out the initiative titled “A Day without Service Centres” to encourage customers to use smart channels to pay fees and complete transactions. More than 950 government services from 33 public entities and a number of private sector entities, in more than 100 governmental service centres in Dubai were only available via smart channels on October 26. To this end, transactions requiring payments at customer service centres operating in Dubai were stopped for one day.
The objectives wereto come up with a unique yet encouraging idea to reach out the masses, building mass awareness about the initiative, engaging and encourage public to use online payment facility, and building a strong pre-event awareness campaign to reduce footfall at customer care centres across various departments.
The Challenge: In line with the vision of Dubai’s leadership to convert all government online and ensuring that the last paper transaction takes place in 2021, we were entrusted to run an awareness campaign that introduced the concept of a day without physical service centres. The challenge was to inspire the ‘late adopters’ – those who are happy to do their paperwork and queue up to fulfil government payments. A broader marketing program was required to build consumer awareness and highlight the value and convenience offered by smart channels.
Insight: Despite a positive uptake of app usage among Dubai residents, among leading government utility and transport apps, there remained slow. UAE had a high percentage of app usage – highest in the region, with an average of 5 app downloads per person, however only 14% used utility apps as opposed to 60 per cent for games. We knew how to get their attention!
Idea: A world puzzle on the cover, ahead of the day’s headline got our message noticed. And by having the attention of game fans, we threw a challenge at them to discover words which were related to the campaign. Subliminal messaging was at work they readers unravelled words like, ‘online’ ‘payment’, ‘fast’, ‘happy’, ‘easy’. The campaign signed off with the message that with online access and use of government service centres readers can save time for things they love, like solving a word puzzle.
Outcome: entourage as one of the trustable advertising agencies in Dubai have provided a proactive, targeted marketing and communication campaign helped in informing public about the initiate and directed them to the right channel to make payments effectively. We had more than 50,000 readers engage with the campaign message directly and over 500,000 mentions (and counting) on social media about the puzzle, consideration of online service centres became the headline of the day.
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Customer care centres across various public offices recorded only about 10 per cent of the customers that it usually receives
More than 50,000 readers engage with the campaign message directly
Over 500,000 mentions (and counting) on social media about the puzzle
Number of key influencers were engaged on social media to advocate the campaign
become one of the top trending hashtags on social media
100% positive media coverage
Generated PR Value of around Three (3) Million Dirham
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Discovery Network- MENA
The first global non-fiction network has many shows that it runs on monthly basis, entourage team handles all PR strategy and activities in the region with a focus on stunts and big shows promotions for different channels like TLC, National Geography, Fatafeat, ..etc.
Further solidifying its position as one of the leading multiplatform broadcasters and content providers across the Middle East and North Africa (MENA), Discovery Communications today announced it has formed a partnership with BHS Media. The partnership empowers BHS Media to use Discovery’s content and branding to create and launch a brand new free-to-air lifestyle channel, Home & Health Farsi.
With a proven track record of entertaining audiences across MENA with globally-recognisable channel brands, Home & Health Farsi represents Discovery’s ongoing commitment to invest further in the region by taking a more localised approach, with a channel tailored specifically to meet the needs of Farsi-speaking communities. BHS Media will launch Home & Health Farsi in September exclusively on Eutelsat’s HOTBIRD and EUTELSAT 7B satellites, featuring a mixture of inspirational content for family-focused Persian women.
Kasia Kieli, President of Discovery Networks Central & Eastern Europe, Middle East and Africa, said: “Discovery sparks curiosity through real-world entertainment and loved brands, engaging passionate communities around the world. Thanks to our innovative partnership with BHS and Eutelsat, we will further expand our FTA footprint across the region, and bring our content to more people across more screens than ever before.”
Amanda Turnbull, VP and Country Manager, Discovery Networks MENA, cited the importance of finding new ways to extend the reach and relevance of the Discovery offering. “Discovery has been investing in the Middle East for over 17 years, with globally-recognisable channels and popular programme franchises that have helped to position us as one of the leading multiplatform broadcasters in the region. The launch of Home & Health Farsi represents Discovery’s commitment to also deliver a more localised offering, with content that has been specifically curated to meet the needs of the currently underserved Farsi-speaking communities.”
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”By partnering with Discovery, we are combining our local expertise with their world-class content creation capabilities to launch a channel that will provide a new style of entertainment for the Farsi market,” said Hamid Rahmani, CEO BHS Media. “Featuring a diverse range of lifestyle content from Discovery’s extensive library, including Arabic and international cooking series, travel, fashion and home makeover, Home & Health Farsi will satisfy the needs of the extensive female Farsi-speaking audience.”
The launch of Home & Health Farsi follows what has been a period of incredible growth for Discovery across the Middle East and North Africa, following its recent partnership with beIN Media Group and the launch of six pay-TV channels, including DKids HD, DLife HD and DMAX HD, and the extension of its long-term partnership with OSN, which saw the launch of new channels Discovery Family HD and IDX HD earlier this year. The content on Home & Health Farsi complements Discovery’s impressive local channel line-up, which includes eleven pay-TV channels, in addition to the free-to-air channel, Quest Arabiya, launched by Image Nation in partnership with Discovery, strengthening Discovery’s position as one of the leading multiplatform broadcasters and content providers in the region. More than just a linear broadcaster and content provider, Discovery also has a growing off-air presence, including a successful digital offering led by its flagship food channel Fatafeat, and most recently a retail store and consumer experience activation in Dubai for Discovery Channel, thanks to its partnership with Emaar Entertainment.
With a diverse range of content, from food and travel, home and family, and fashion and styling, Home & Health Farsi brings together popular female interest topics together in one place. During its first month, viewers can look forward to shows from popular Arab chefs such as Mohammed Orfali in Modern Cuisine and Wafaa Alkandari in Salt & Pepper, as well as international lifestyle series including Craft Wars and Gordon’s Great Escape.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and engages superfans with a portfolio of premium nonfiction, sports and kids programming brands. Reaching 3 billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories, Discovery’s portfolio includes the global brands Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports content across Europe. Discovery reaches audiences across screens through digital-first programming from Discovery VR, Seeker and SourceFed Studios, as well as over-the-top and TV Everywhere offerings including Eurosport Player, Dplay, Discovery K!ds Play and Discovery GO. For more information,
Ensure flawless execution of the world’s leading defence industry summit featuring the leading suppliers, thought leaders and global leaders. Manage production, content and execution to perfection.
The agency’s experienced team partnered with Tawazun Economic Council, UAE’s frontline organisation for the defence sector – to plan and organise agenda, speakers and content while ensuring a grand opening, activation and engagement throughout the conference journey. The planning and design teams ensured key messages on the 25th anniversary of Tawazun, marking a landmark date in UAE’s economic development remained at the center of the Conference experience.
The outcome was over 3 days there were hundreds of successful meetings, presentations and discussions with a participation of over 3,000 government officials, the local and international defence sectors in addition to delegations from 25 different countries.
The Conference kicked off with a reception on the lawn at the Ritz Carlton in Abu Dhabi and was a good opportunity for speakers and delegates acquaint themselves with each other in an informal environment. On Day 1, H.E. Saif Mohamed Al Hajeri, CEO of Tawazun Economic Council, gave the welcome note that highlighted the achievements of the Tawazun Economic Council since its inception 25 years ago.
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Day 2 kicked off with opening remarks from Tawazun’s Chief Investment Officer, Andrew Blaxland with several presentations given covering the future frontiers of export and how they may affect the defence trade, major industrial participation trends as well as the Abu Dhabi Global Market platform.
The final day was concluded by Matar Ali Al Romaithi, Chief Officer, Tawazun Economic Council who stated that the Conference highlighted important strategic issues. He described the conference as “One of the world’s most important specialized forums to achieve the vision of Tawazun Economic Council, in line with the wise vision of the UAE leadership.”
The ADIOC Conference took place on the sidelines of IDEX 2017, one of the world’s largest and most strategically important defence and security exhibitions.
Partner with key stakeholders across the Gulf to put together a unique business Forum exclusively for successful women entrepreneurs, in line with Ajman leadership vision of transforming the emirate into a hub of new business and innovation for aspiring women
Team entourage collaborated with business councils in Saudi Arabia, Bahrain and Kuwait alongside the Ajman Chamber of Commerce and Industry to plan and design the unique event.
Event planners and strategists designed the agenda around successful businesswomen and their inspirational stories – from across the Gulf. Further, an expo zone was planned to help emerging female talent to present and secure support on the sidelines of the event.
Taking place at the iconic Fairmont hotel of Ajman, every detail of the event journey, from the invitation through to the opening, Forum content including agenda design and speakers’ selection was managed with a thorough approach, ensuring a memorable event experience for key stakeholders and attendees. The event opening set the tone for the Forum with an inspirational message encouraging future leadership of businesswomen. This was followed by series of motivational and instructive talks by experts on key topics facing women entrepreneurs.
The event was held under the patronage of HH Sheikh Humaid bin Rashid Al Nuaimi, Supreme Council Member and Ruler of Ajman, and focused on the theme of Knowledge – Leadership – Future.
The Forum agenda was enriched with concurrent events that were aimed to empower women with tools and training to extend their success. These included training workshops, exclusive B2B meetings, presentation areas and expo zone.
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The event showcased success in event organisation that was achieved through partnership, bringing together multiple organisations spread across a wide geography, including Federation of Chambers of the Gulf Cooperation Council (GCC), Federation of UAE Chambers of Commerce and Industry, Ajman Chamber of Commerce and Industry, Emirates Businesswomen Council and Ajman Business Women Council.
To create widespread awareness of SEHA’s Emiratization projects register at least 1,000 followers and become the most talked about brand at career fair events.
Tactical and cost-effective annual plan delivered unprecedented results across all key marketing and awareness action points. In terms of design and space utilization, our proposed solutions were met with overwhelming response, more than 10,000 delegates registered at SEHA stands. The popularity of brand engagement ideas led to widespread media coverage including the prestigious cover story of the official event magazine.
What was the strategic communications challenge? Provide context on the degree of difficulty of this challenge and detail the business need the effort was meant to address. “We announce on Tuesday from this place that the year 2013 will be a year of creating jobs for UAE nationals. This will be a national priority for which all efforts must unite”. – His Highness Shaikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai Emiratization is a program which was introduced in 2004 by the UAE government in order to encourage employment for its citizens in both the public and private sectors. The aim is to reduce the UAE’s dependence on foreign workers and to ensure that UAE citizens benefit from the economic growth in the country. It is well accepted that for any economy to become mature and sustainable, it is important to have growth drivers from within. This is specially relevant to development of local talents in key sectors like healthcare, national security, government and administration. In line with the mandate of His Highness, Sheikh Khalifa bin Zayed Al Nahyan, the President of the UAE, the Abu Dhabi Vision 2030 formalized key areas of development for Abu Dhabi to become a world-leading knowledge economy. There were clear gaps to be filled in the area of healthcare, specially the role played by Emiratis or UAE nationals in the sector.