Hajj Campaign 2019

Media agencies in Saudi

Hajj Campaign 2019

With an attendance of over 2.5 million pilgrims, the Hajj pilgrimage is the 2nd biggest major religious gathering with around 80+ nationalities. This made a massive undertaking for entourage to deliver the right message with the right approach.

entourage marketing & events in coordination with the Governorate of the Makkah region executed one of the most important campaigns of the Kingdom “Hajj 2019”.

Makkah Gov. H.H Prince Khaled Al-Faisal announced the awareness campaign during a press conference held in September. The awareness-raising campaign was titled “Hajj: Worship and civilized conduct” under the slogan “A Message of Peace”.


The press conference was attended by Makkah Deputy Gov. Prince Badr bin Sultan, chief of the Presidency of the Two Holy Mosques Dr. Abdulrahman Al-Sudais, and Deputy Hajj and Umrah Minister Dr. Abdul Fattah Mashat.

The integrated campaign aimed to create awareness around highlight 3 major aspects of the Hajj including to raise awareness of the importance of issuing Hajj permits, to warn pilgrims of possible negative behaviours during Hajj, and finally a thank-you message for Hajj employees and to pilgrims for their commitment to guidance.

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Procedure to get the permit:

Awareness-raising campaign to ensure compliance with the KSA’s applicable laws and directives. The extensive awareness-raising campaign was intended to serve pilgrims the time they leave home for Saudi Arabia until they return home. The message was conveyed through, multiple media channels including outdoor, TV , digital and print.





The campaign also intended to highlight the importance of ethical behaviour throughout the journey of pilgrims. The campaign unequivocally targeted pilgrims, citizens, expatriates and many peoples of the world. The hajj ministry distributed hundreds of thousands of informative material among pilgrims for the same purpose.


Thank You:

A thank-you campaign was executed in the last phase of the campaign to appreciate the hard work of Hajj employees and to pilgrims for their commitment to guidance

The comprehensive camping was successfully executed across the GCC including UAE, Bahrain, Kuwait and Oman.

entourage marketing & worked across all engagement channels to make the “Hajj 2019” campaign a big success. Our team worked side-by-side with the client in managing and executing the tactical elements of the campaign to ensure the strategy and vision come to life.

The tactical approach helped to expand personalised and effective communication with pilgrims through outdoor, TV, Digital and print media. The campaign helped the ministry in spreading Hajj-related information that pilgrims need before their arrival and during their journey.

Sheikh Zayed heritage festival

the best event companies in Dubai

entourage was the organisation and build-up arm of Zayed Heritage Festival in 2014/2015

Hosted under the patronage of UAE President His Highness Sheikh Khalifa bin Zayed Al Nahyan, and the directives of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, and the supervision of H.H. Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, the annual event Zayed Heritage Festival is the biggest exhibition of tradition and culture in the UAE

In its inaugural year, entourage as one of the best event companies in Dubai was mandated to help build the project from ground-up – an area in excess of 10,000 sqm. The scope was to bring the masterplan of the festival ground to life. 96 houses for exhibition purposes, more than two dozen utility zones, sponsors pavilions, kiosks, common pathways included, the project management scale and scope was among the biggest in the UAE events industry.

Building 96 houses in an open plot was not a usual project – it required dedicated team, staffing to ensure delivery of each phase is on time, careful supervision of quality requirements and application of high-quality building material to meet the climatic conditions. The agency worked round the clock with multiple teams on the ground to ensure that the project timelines and quality requirements are not compromised.

In its second year, entourage partnered with the National Archives of UAE to activate major pavilions. Each of these were dedicated to the life and stories of glory of heroes of the UAE,  Ahmed bin Majid the celebrated sailor, Zayed the Great and Sheikh Zayed, and a zone to showcase UAE national icons.

the best event companies in Dubai
the best event companies in Dubai


the best event companies in Dubai

The agency’s dedicated team of planners and designers researched historical facts and stories and presented an experience like no other – visitors were able to move around in a seamless journey from present to past while discovering little known facts about the lives of national heroes. Immersive technology, interactive screens, hologram and other innovations were leveraged to create a stunning experience. For example, the character of Ahmed bin Majid was created in hologram and was used to narrate the story of his life to the visitors, it meant visitors could actually interact with a hero who lived hundreds of years ago.

Each of the pavilions were divided into welcoming zones, stories from the early life, technological tools to touch and feel elements from the past, milestones of the life of the hero, milestones that have impacted the journey of the nation, f&b zone and merchandise section. The holistic design ensured these experiential zones became very popular over the years, today Zayed Heritage Festival is a major international exhibition of celebrating world cultures.

An essential part of the deliverable was HSE and safety planning, and the agency was able to handover a project which met the exacting standards of the organisers.

From entourage, a combined team of more than 100 personnel worked on these projects. The specialists included communication experts, design teams, production and project management teams as well as technology experts who worked on creating outstanding visitor experiences. The project required pro-active collaboration with core teams from National Archives and Zayed Heritage Festival organising team.

Dubai Cares advertising campaign

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Education makes the difference

The main idea behind our campaign is to highlight in a visually attractive way, how
education makes a difference. The direct approach helps to communicate the importance
of education in eradicating poverty in a swift and effective manner.
EACA Care Awards shortlisted inspirational campaign that was the central attraction at Dubai Mall for 30 days of Ramadan.

Strategy development, creative creation, media planning and buying.


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According to UNESCO, education is the best possible investment against exclusion, inequalities and poverty. One extra year of schooling increases an individual’s earnings by up to 10%. Studies have also shown that better educated people have a greater probability of being employed and are economically more productive.

In a move to address these daunting figures, Dubai Cares launched its “End Poverty. Educate Now.” campaign, which runs throughout the Holy Month of Ramadan to spread awareness of the importance of education, as one of the most effective tools to break the cycle of poverty. The campaign will also be raising funds across different fundraising channels in support of providing children in developing countries access to quality primary education.

How can you help?

With every donation made to the “End Poverty. Educate Now.” campaign, you can help provide children in developing countries with the opportunity to receive quality primary education. No matter how big or small your donation is, you can make a huge difference in a child’s life.

 You can support our campaign by:

  1. Adding AED 5 or more to their purchase at participating retailers in The Dubai Mall
  2. Visiting the “Education makes the difference” interactive stand at the Star Atrium – The Dubai Mall and making a difference in the lives of children around the world
  3. Donating via SMS by sending the word “donation” to 9030, 9090, 9300, 9600 and 9900 to donate AED 30, AED 90, AED 300, AED 600 or AED 900 respectively (etisalat and du)
  4. Donating through special Ramadan promotions at the following participating retail outlets: Damas, Level Shoe District in The Dubai Mall and Lulu Hypermarket
  5. Making online donations at www.dubaicares.ae
  6. Conducting personal fundraising activities in support of Dubai Cares through www.justgiving.com/dubaicares. “Just Giving” is an online charity platform where people can raise money for a cause.
  7. Making a direct financial donation through bank deposit to Dubai Cares account or with a cheque addressed to Dubai Cares
  8. Dropping their contributions at donation boxes placed in various locations throughout Dubai


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“Education makes the difference” stand at The Dubai Mall.

Join us at the Star Atrium in The Dubai Mall and help us in making a difference in the lives of children around the world. The interactive stand, which will run throughout the first 20 days of Ramadan, will start with black and white posters on tiles showing children living in poverty, which will gradually transform into a colored image representative of children receiving an education. The change will take place every time a donation is made or someone registers to support the campaign. This symbolic activity will help convey the impact and difference that every dirham donated can make on a child’s life. Visitors to the stand will also be able to get their picture taken at a photo booth and keep it as a souvenir.


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Souq.com advertising campaign

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Souq.com White Friday –

In order to promote the White Friday sale in the Middle East; focusing on UAE, KSA, and Egypt. We at entourage, came up with the advertising campaign dividing it into two phases, the awareness phase, and the practical phase.

We carefully selected the media outlets
(outdoor, digital, cinema, radio, TV, online, etc.) to ensure proper coverage.

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Souq.com has announced the return of its biggest online shopping event, the annual White Friday Sale, with 500,000 deals across the region on more than 16,000 brands.

The event, which will take place from November 22-25, will offer shoppers across the GCC and Egypt deals of up to 70% off.

The discounts will apply to all product categories including mobiles, TVs, large appliances such as refrigerators and washing machines, cameras, diapers, detergents, fashion products, perfumes, makeup, furniture, tools, toys, games, cameras, the retailer said in a statement.

It added that there will be 50 times more deals on offer than last year.

Ronaldo Mouchawar, CEO and co-founder, Souq.com, said: “We introduced the White Friday Sale to the region in 2014 and every year our teams work diligently to make the shopping event bigger and better to enhance our customers’ experience.

“This year, we have rolled out credit card payment on order delivery in the UAE for more convenience to our customers. We have also invested heavily in our operations by expanding our fulfilment centres, technology, resources and adding more pick up points for customers.”

Souq.com added that it has updated its logo to highlight that it is an Amazon Company as a further step in its integration with global e-commerce giant Amazon.

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Media companies in Dubai

Media companies in UAE and KSA 

advertising and media buying agencies in Dubai, KSA< GCC and the middle east

advertising and media buying agencies in Dubai, KSA< GCC and the middle east

Media companies in Dubai
Media companies in Dubai

South Sudan independence day

The best event agency in Dubai

A sea of people filled Freedom Square in Juba, next to the mausoleum of the late John Garang, the rebel leader who led the South Sudanese during the civil war. They waved flags and screamed in happiness as South Sudan officially became with the world’s newest nation.

The wild crowds surged forward, dancing for hours in the baking sun. Several people fainted in the heat but the mood was ecstatic. When the giant flag of South Sudan rose on the 30m flagpole, men cried, women ululated and thousands waved flags in a blur of colour.

A host of world leaders spoke on the podium, but the real party was at the back of the site where thousands danced to traditional drum beats.

SouthTel was launched at that moment as the first telecom operator of South Sudan after contracting the best event agency in Dubai entourage marketing and events to plan, manage and execute the event.

The best event agency in Dubai 
The best event agency in Dubai

The best event agency in Dubai

information about event planning:

Event management is the application of project management to the creation and development of large-scale events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.[1]

The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, charitable organizations, and interest groups hold events in order to market themselves, build business relationships, raise money, or celebrate achievement.

The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans. Each event is different in its nature so process of planning & execution of each event differs on basis of type of event.

The event manager is the person who plans and executes the event, taking responsibility for the creative, technical, and logistical elements. This includes overall event design, brand building, marketing and communication strategy, audio-visual production, script writing, logistics, budgeting, negotiation, and client service,

The best event agency in Dubai
The best event agency in Dubai

LinkedIn series of events

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LinkedIn was searching for an agency to help take the brand among the GCC region and entourage was there with several projects one of them is the below.


Being creative is very essential in this competitive market, especially with a creative brand like LinkedIn and in one of the hottest awards in the region for all businesses sectors, while LinkedIn Talents awards is an annual event, every year the stakes are higher with more guests and bigger attendance list.

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LinkedIn celebrated the success of companies in the Middle East & North Africa (MENA) region in the talent and employer branding space by hosting the 2017 edition of ‘MENA Talent Awards’.

Held for the third consecutive year, the awards recognized and acknowledged LinkedIn’s top customers in MENA for the great work and results they’ve been seeing during the year. Some of the winners from the private sector included Ford Middle East & Africa, ACWA Power, The Entertainer FZ LLC, Emirates, Al-Futtaim and Saudi Aramco for Best Employer Brand on LinkedIn.

Ford Middle East and Africa has once again been recognized as one of the region’s most attractive companies to work for at the LinkedIn Talent Awards Middle East, following last year success in the same category, taking home the award for Best Employer Brand.

“The skills needed to work at Ford are becoming increasingly diverse, and we consistently strive to be at the forefront of future mobility and industry disruption. An achievement such as this award, which measures employer brand presence on its LinkedIn Career page, for the second year running, demonstrates that we remain on the right path to attracting the talent we need,” said Mervyn Fraser, Human Resources Director, Ford Middle East and Africa.

In 2015, Ford was also named one of LinkedIn’s “Top 50 Most In Demand Employers in Middle East and North Africa”.

In the public sector, Dubai Airports, Dubai Electricity & Water Authority – DEWA and Roads and Transport Authority in the UAE and Saudi Stock Exchange (TADAWUL), Takamol Holding and Saudi eGovernment Program were recognized as Best Employers. Careem from UAE, Riyadh Airports from KSA, KEO International Consultants from Kuwait and Azadea Group from other MENA countries were recognized as the Best Talent Acquisition Team.

“We are extremely proud to see that LinkedIn’s talent solutions have provided companies and individuals with the right tools to reach attract and retain the best talent in the market. Today’s talent awards are a celebration of the efforts, the strategies and the innovative initiatives these winning companies, teams and individuals have taken in acquiring and retaining their talent. We congratulate all our winners and finalists on such a great achievement and wish them all the best for continued successes,” said Ali Matar, Head of LinkedIn Talent Solutions, EMEA, Emerging Markets.

The 2017 MENA Talent Awards were given in multiple categories including Top Social Recruiters, Best Talent Acquisition team, Best Employer Brand on LinkedIn, LinkedIn Rising Star, Most Social Executive and Best Culture of Learning.

At this year’s celebration, LinkedIn introduced a new award to recognize the most deserving MENA organization that has created a happy and positive work environment for its employees. Named the the ‘Culture of Happiness Award’ it was presented by Her Excellency Ohood bint Khalfan Al Roumi, UAE’s Minister of State for Happiness. Almarai Company won the ‘Culture of Happiness’ award for creating a culture of happiness for its employees. They also won the ‘Culture of Learning’ award along with Dubai Electricity & Water Authority – DEWA.

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The Knowledge Summit 2014 – 2015

The Knowledge Summit 215

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A worldwide summit, an award, a knowledge index and a UNDP portal, the Knowledge Summit is the largest event of its kind in the Middle East, organized fully by entourage.

From planning to logistics supervision, speakers management to topics and agenda development, marketing communication strategy to advertising and media buying, event design and production, event production and management, needless to say, that it’s an achievement by itself to impress more than 1200 people were the audience in the world hosted by the summit. bringing the world leaders into one place from Gordon Brown, Princess Ghida, Steve Wozniak, National Geography CEO, Hugh Herr in addition to another 65 international and regional speakers. 

Under the Patronage of HH Sheikh Mohammed bin Rashid Al Maktoum

  • Summit to honour the winners of Sheikh Mohammed Bin Rashid Al Maktoum Knowledge Award
  • Event to unveil the results of Arab Knowledge Index, and launch the Arab Knowledge Portal

The Knowledge Summit 2015, the leading platform to discuss the most innovative solutions in the transfer, dissemination and localisation of knowledge in Arab communities, begins three days of interactive sessions and activities today. Organised by Mohammed bin Rashid Al Maktoum Foundation (MBRF), under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Summit takes place from December 7 to 9 at the Grand Hyatt Hotel in Dubai.

Commenting on the launch of the Summit, His Excellency Jamal bin Huwaireb, Managing Director of MBRF, said: “This year the Knowledge Summit is being organised under the theme, ‘The Way to Innovation’ in line with the directives of President His Highness Sheikh Khalifa bin Zayed Al Nahyan to mark the year 2015 as the Year of Innovation. The event is a unique opportunity that brings together influencers, experts and stakeholders in the knowledge domain to discuss ways to employ innovation in the dissemination and transfer of knowledge in fields such as education, scientific research and information technology.”

HE Bin Huwaireb said the Knowledge Summit 2015 has emerged as one of the biggest international gatherings to promote knowledge on an annual basis and represents the ideal global platform to discuss ways to strengthen the efforts to build knowledge-based sustainable societies and economies. The hosting of the Summit by MBRF reflects the Foundation’s leading position in the field of knowledge development and its dissemination at the local and global level, HE Bin Huwaireb added.event management companies in Dubai

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The Summit this year includes a range of interesting sessions addressed by top-level international speakers, including ministers, knowledge influencers, scientists and innovators, enhancing Dubai’s position in the field of knowledge in the global arena. The most prominent speakers include Gordon Brown, former British Prime Minister; Steve Wozniak, American inventor and co-founder of Apple Inc; French astronaut Patrick Baudry; David Bennett, Chief Development Officer at National Geographic Society; HE Eng. Hussain Al Hammadi, UAE Minister of Education; Elias Bou Saab, Minister of Education and Higher Education, Lebanon; Dr. Ali Al Kaabi, Deputy Vice Chancellor for Student Affairs and Enrollment at United Arab Emirates University; Prof. Eric Fouache, Vice Chancellor of Paris-Sorbonne University Abu Dhabi; Dr. Essam Heggy, Egyptian space scientist at NASA; and HRH Princess Ghida Talal, Chairperson of the Board of Trustees of King Hussein Cancer Foundation.

Education is one of the key pillars of the Summit this year, considering its importance in achieving development and progress in the community. Another key pillar is Information Technology, which has come to play a critical role in building the future of nations and the development of major projects. Discussions at the Summit will also focus on Scientific Research in view of its significance in the development of societies and human capacity development. Innovation in the field of Media and Film Industry will be another focal area.

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In addition to the main session and panel discussions, the Knowledge Summit 2015 will witness the announcement of the winner of the Sheikh Mohammed Bin Rashid Al Maktoum Knowledge Award, which honours a person or institution at the international level for their contributions in the dissemination, transfer and localisation of knowledge. The award is aimed at encouraging initiatives and programmes to support the effective use of knowledge to achieve sustainable development and prosperity of peoples around the world.

The Knowledge Summit will also unveil the results of the Arab Knowledge Index, which monitors the status of knowledge in the Arab world, taking into account the specific situations in each country in the region. As an effective tool to measure knowledge, the Index offers decision makers, experts and researchers accurate information and practical solutions to formulate development plans and policies. In yet another major initiative, the Summit will witness the launch of a knowledge portal, which will serve as an electronic platform of reference for researchers, academics, decision-makers and civil society institutions, offering vital data and research material on the topics related to knowledge and development.

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ENOC advertising campaign

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Behind every successful journey

We at entourage marketing and events planned and implemented a strategic marketing campaign that re positioned ENOC as the entity ‘behind every successful journey’ that achieved top rating for visibility and stakeholder perception around the new brand communication.

For six years, Emirates National Oil Company (ENOC) has defined its operations through its ‘galaxy’ theme, where different business units were ‘connected by one vision and growing.’

Today, the region’s leading integrated oil & gas group, wholly owned by the Government of Dubai, unveiled a new corporate branding platform and positioning that build on the company’s sterling achievements, vast geographic presence and significant business diversification.

Highlighting the role that ENOC plays in touching the lives of people, the new positioning statement reflects the company’s four business lines, global footprint, and its commitment to corporate social responsibility initiatives and sustainable development.

Building on the ENOC logo to reflect the continuum of the organisation’s operations, the new branding platform  emphasizes the four key businesses of the company – Supply, Trading & Processing; Terminals; Marketing; and Retail . media agencies in dubai

Using a visual of a globe powered by the popular ENOC corporate flame, the new positioning gives a snapshot of the nature of business and the strong international inroads made by the company. The entire corporate branding platform is supported by the positioning statement: ‘Behind every successful journey.’

“When we launched our ‘galaxy’ theme as our corporate branding statement six years ago, it reflected our growth ambitions at that time. Today, with an accomplished track-record in our operations, a wider geographic reach and strongly diversified business model, we are unveiling a new corporate positioning that perfectly encapsulates both our achievements and our future journey,” said Saeed Abdullah Khoory, Chief Executive Officer of ENOC.

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“‘Behind every successful journey’ highlights how ENOC has touched the lives of people and our commitment to take our organisation to the next level of corporate excellence,” he added.

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The new corporate imaging and positioning was developed by Entourage Marketing & Events, under the supervision and guidance of the ENOC’s Brand & Corporate Communications Management team. It signifies that ENOC has now established its credentials as the ‘Energy partner of choice’ and has evolved to become an organisation that touches the lives of people across all facets.

The new positioning will be used across all marketing and communications collaterals of ENOC as well as at all customer interfacing platforms. An integrated marketing campaign is also being planned to highlight the new strategic growth outlook of ENOC, including print, online and outdoor advertising, window branding at ENOC service stations, and advertising via RTA buses and Metro stations, among others.


Konica Minolta

raising awareness about the help that Konica Minolta by featuring them in publications helped drive more involvement.

when it comes for pr entourage comes on the top 10 pr agencies in dubai for building the right communication strategies and for the strong media relation the pr team at entourage has.