Yes It’s Jordan advertising campaign


Jordan Tourism Board

Media agencies in Dubai

YES it's Jordan

Brief: Reintroduce Jordan away from the disturbed region to ignite interest around the destination. Solution: media agencies in dubai  We focused on the other exciting side of Jordan that people never heard off and came up with a new positioning that answers people questions in 3 words, Yes it’s Jordan. Extended the campaign to all strategic channels across all GCC countries. from strategy development, creative creation, storyboarding, production and post-production into media planning and buying adaptation.

Media agencies in Dubai

“Yes, it’s Jordan” is the new summer campaign tourism authorities are launching with catchy ads targeting nationals of Gulf countries and Jordanian expatriates there.

The campaign, which started in Dubai promotes the Kingdom as home to a variety of tourism products such as history and archaeology, adventure, natural attractions and modern life, 

the promotion campaign has two pillars — the first targeting Jordanians living in the Gulf region as it seeks to encourage them to spend their annual holidays in the Kingdom. 

"Expatriates take long holidays every year in the summer, and most of them tend to travel abroad, as cheap flight tickets are available in the domestic market by low-budget airlines,"

The second pillar, the official said, is targeting nationals of Gulf Arab states by running advertisements for three types of tourism products available in Jordan. 

"Ads and TV commercials will be launched soon on historical and archaeological sites, adventures such as Wadi Rum and Dana and other places, while the third part is to market Jordan as a modern destination for shoppers and leisure vacationers,

TV commercials broadcast on OSN TV entertainment network in addition to Al Arabiya and MBC1 channels, in addition to special reports on medical tourism and on products made in Jordan as well as entertainment facilities for children will be aired by these broadcasters. 

Ads featuring tourist attractions in the Kingdom are currently placed on taxis, buses and bridges in Dubai

The campaign also includes radio commercials in English, she said, adding that they feature a dialogue between a wife and her husband, in which she tells him that she booked a place for the vacation away from the hot weather but close by. 

The replies: "It is Jordan for sure".

Photos in the campaign include a variety of places across the Kingdom, such as people enjoying the green landscape in Ajloun and adventures in Wadi Rum. 

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