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Brief: How do you launch the most valued local-international brand that has over decades grown into one of the most well-known names in the Middle East. The re-branding project of damas was critical to its global expansion plans, and the launch had to perfect.

Solution: Challenges like these bring the best out of our team and we responded with the most talked about launch event of 2013, wowing the glitterati and who’s who of the fashion world. Attended by damas partners, top leadership and Dubai socialites, the event featured never seen before performances, blending together screen and real life special effects to present Damas growth plans for the new era in style.


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