Nobel museum @Burj Khalifa


Mohammed Bin Rashid Al Maktoum Knowledge Foundation

event agencies in Dubai

Brief: as event agencies in Dubai, our role was to create widespread awareness of the Nobel Museum campaign hosted by Mohammed bin Rashid Al Maktoum Foundation, drive traffic during the 30-day campaign, create engagement and raise the profile of MBRF as a knowledge leader in the Middle East. Solution: Our integrated approach ensured flawless delivery of awareness campaign to highlight the first of its kind Nobel Museum exhibition in the Middle East. We left a strong impression on strategic outdoor and print space while presenting a strong project film on tv. Effective event planning and management ensured visitors had an unforgettable museum experience, right from the entrance to the exit. On-ground activations created by entourage provided a local context to the Nobel Museum, the highlight being the selfie seat featuring Alfred Nobel that became the most talked about creative element of the project.


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