event agencies in DubaiBrief: as an event agencies in Dubai our role was to create widespread awareness of the Nobel Museum campaign hosted by Mohammed bin Rashid Al Maktoum Foundation, drive traffic during the 30 day campaign, create engagement and raise the profile of MBRF as a knowledge leader in the Middle East.
Solution: Our integrated approach ensured flawless delivery of awareness campaign to highlight the first of its kind Nobel Museum exhibition in the Middle East. We left a strong impression on strategic outdoor and print space, while presenting a strong project film on tv. Effective event planning and management ensured visitors had an unforgettable museum experience, right from the entrance to the exit. On-ground activations created by entourage provided a local context to the Nobel Museum, the highlight being the selfie seat featuring Alfred Nobel that became the most talked about creative element of the project.