Education makes
the difference


Dubai Cares

Brief: In line with the vision of the ruler of Dubai, Dubai Cares aims to build a better world with the power of education. For this to take shape, mass awareness of Dubai Cares activities in Africa and Asia had to be achieved within a short period of 30 days. Solution: We created an interactive stand space at the most popular junction of Dubai, the Star Atrium inside Dubai Mall. The inspirational stand allowed visitors to see the power of their support in real time, every time a donation was made, the image of children living in poverty changed little by little to a better life with formal education. This campaign was recognized by the European Association of Communication Agencies Care Awards in 2014.


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entourage dubai cares

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