Ramadan CSR



Brief: For a super brand that continually engages with audiences and leaves them with experiences to remember, Ramadan is yet another opportunity for building brand equity. The brand partner needed to stand up to the rigorous challenge of delivering CSR mandates that no other brand had attempted before. Solution: Meticulous planning, round the clock quality control, massive logistical arrangements and man management, building local networks of volunteers to reach thousands of du Ramadan goody bags, every day for 30 days of Ramadan. In the end it was not making 200,000 impressions across the cross-section of audiences in the UAE, but letting fans know du, actually adds life to life.