Brief of Misr Wahashtoona campaign (Egyptian Tourism): Egypt was struggling to bring back their tourism revenues for it is one of the main income generators of the country. Despite the challenging times Egypt was facing, entourage successfully devised a multi-layered integrated marketing campaign with an emotional message that created instant resonance across the GCC region. The campaign yielded almost immediate results as tourist arrivals have shot up nearly 70 per cent in the third quarter of 2014 compared with the same period in 2013. Arrivals in September increased 193 per cent compared with the same month in 2013, with 884,000 arrivals compared with 301,000. The message of the campaign mainly revolved around “missing Egypt” and it complemented perfectly with the holiday season. The campaign was strategically scattered across a variety of traditional and innovative media outlets. The results of the campaign were overwhelming and Egypt recovered strongly from the slow down it faced in the previous years and there was an unexpected tourist in flow. The campaign was widely appreciated and recognized as it was also acknowledged by the Conde Nast Traveler Awards and MENA Effie. When it comes to advertising in Dubai, entourage marketing and events embarks on a journey of creativity that utilizes all the different advertising tools available in the UAE. Whether we are designing a creative idea for a print advertisement or cultivating ideas to create an attractive out door advertisement that can successfully take over the streets of Dubai, we understand that in order to encourage and persuade our clients’ audience, we need to engage them. Entourage marketing and events has successfully positioned itself as one of the best communication agencies in the UAE and GCC as it offers advertising services by formulating thought-provoking ideas and fresh concepts. We are unafraid of experimenting and we highly support and implement originality.