SEHA - advertising agencies in Abu Dhabi
To create widespread awareness of SEHA's Emiratization projects
register at least 1,000 followers and become the most talked about brand at career fair events.
Solution: Tactical and cost-effective annual plan delivered unprecedented results across all key marketing and awareness action points. In terms of design and space utilization, our proposed solutions were met with overwhelming response, more than 10,000 delegates registered at SEHA stands. The popularity of brand engagement ideas led to widespread media coverage including the prestigious cover story of the official event magazine. What was the strategic communications challenge? Provide context on the degree of difficulty of this challenge and
detail the business need the effort was meant to address.
“We announce on Tuesday from this place that the year 2013 will be a year of creating jobs for UAE nationals. This will be a
national priority for which all efforts must unite”. –
His Highness Shaikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai
Emiratization is a program which was introduced in 2004 by the UAE government in order to encourage employment for its
citizens in both the public and private sectors.
The aim is to reduce the UAE’s dependence on foreign workers and to ensure that UAE citizens benefit from the economic
growth in the country.
It is well accepted that for any economy to become mature and sustainable, it is important to have growth drivers from within.
This is specially relevant to development of local talents in key sectors like healthcare, national security, government and
In line with the mandate of His Highness, Sheikh Khalifa bin Zayed Al Nahyan, the President of the UAE, the Abu Dhabi Vision
2030 formalized key areas of development for Abu Dhabi to become a world-leading knowledge economy. There were clear
gaps to be filled in the area of healthcare, specially the role played by Emiratis or UAE nationals in the sector.