Why entourage

WHY entourage 

entourage was established in 2009 and the head office is located in Dubai. Other branches were also established in Saudi Arabia and Jordan; We have rapidly grown to become one of the leading top 10 live communication agencies in the Middle East!

entourage was a behind a lot of major and successful regional campaign/conference such as the Egyptian Tourism campaigns “Wahashtoona” and “Misr Orayba” which resulted in catapulting Egypt back into the tourism scene as Egypt has seen a 34% increase in tourism after the launch of the first campaign.  Dubai Department of Finance’s “Day Without Service Centres” Campaign embodies another example of a successful campaign that entourage has fully handled which consequently resulted in including the involvement of most of the government entities in Dubai.

entourage marketing and events have been ranked as the top business enterprise in terms of performance by the Department of Economic Development’s DubaiSME100 index.

entourage has also built its reputation based on its performance in partnership with multiple international, regional and local clients such as Google, YouTube, LinkedIn, Discovery Networks International, Mohammed Bin Rashid Al Maktoum Knowledge Foundation, Misk Foundation and many more.

entourage was built on the concept of live communication simply because it offers a wide array of marketing outlets, so it helps the strategy team not to push service into the brand or product; entourage services are :

 

 

1. #Advertising & #media planning/buying

 When it comes to advertising in Dubai, entourage marketing & events embarks on a journey of creativity that utilizes all the different kinds of advertising tools available in the UAE.

Souq.com / White Friday

 

 

2. Corporate #Events Planning, production and Management:

entourage marketing & events have positioned itself as a leading events agency that competes with the biggest international agencies of the world

 

 

 

 

 

 

 

 

 

 

 

Knowledge Summit 2018

 

 

3. #Branding

The process of branding is one that we do not take lightly at entourage marketing & events. The inventiveness of our creative team definitely plays a pivotal role in the creation of brands

Tasjeel branding

 

 

 

4. #Public_Relations

Public relations is an essential marketing tool that helps companies and brands build credibility and exposure through transparency and professional communication techniques.

Fatafeat Channel

 

 

 

  1. #Social_Media

The social media team happens to be the newest addition to the entourage family. In order to implement a fully integrated live communications campaign, social media should be taken into consideration and implemented strategically.

Discovery Networks

 

Misr Wahashtona advertising campaign

Misr Wahashtoona egypt travel

advertising agencies in Dubai

Brief of Misr Wahashtoona campaign (Egyptian Tourism):

Egypt was struggling to bring back their tourism revenues for it is one of the main income generators of the country. Despite the challenging times Egypt was facing, entourage successfully devised a multi-layered integrated marketing campaign with an emotional message that created instant resonance across the GCC region.  The campaign yielded almost immediate results as tourist arrivals have shot up nearly 70 per cent in the third quarter of 2014 compared with the same period in 2013. Arrivals in September increased 193 per cent compared with the same month in 2013, with 884,000 arrivals compared with 301,000. The message of the campaign mainly revolved around “missing Egypt” and it complemented perfectly with the holiday season. The campaign was strategically scattered across a variety of traditional and innovative media outlets. The results of the campaign were overwhelming and Egypt recovered strongly from the slow down it faced in the previous years and there was an unexpected tourist in flow. The campaign was widely appreciated and recognized as it was also acknowledged by the Conde Nast Traveler Awards and MENA Effie.

When it comes to advertising in Dubai, entourage marketing and events embarks on a journey of creativity that utilizes all the different advertising tools available in the UAE. Whether we are designing a creative idea for a print advertisement or cultivating ideas to create an attractive out door advertisement that can successfully take over the streets of Dubai, we understand that in order to encourage and persuade our clients’ audience, we need to engage them. Entourage marketing and events has successfully positioned itself as one of the best communication agencies in the UAE and GCC as it offers advertising services by formulating thought-provoking ideas and fresh concepts. We are unafraid of experimenting and we highly support and implement originality.

 

The Knowledge Summit

The Knowledge Summit since 2014 

 

Client: Mohammed Bin Rashid Foundation for Knowledge (MBRF)

 

 The Knowledge Summit – entourage- advertising & events management companies in Dubai,

Held for 5 years in a raw under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, and the directives of MBRF Chairman HH Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, five editions of Knowledge Summit was held in Dubai by Mohammed Bin Rashid Foundation for Knowledge

A worldwide summit, an award, a knowledge index and a UNDP portal, the Knowledge Summit is the largest event of its kind in the Middle East, organized from the scratch fully by entourage.

From planning to logistics supervision, speakers management to topics and agenda development, marketing communication strategy to advertising and media buying, event design and production, event production and management, needless to say, that it’s an achievement by itself to impress more than 12000 people were the audience in the world hosted by the summit. bringing the world leaders into one place from Gordon Brown, Princess Ghida, Steve Wozniak, National Geography CEO, Hugh Herr in addition to another 65 international and regional speakers. 

 

dubai advertising agency

Success

The Knowledge Summit  – entourage- advertising & events management companies in Dubai,dubai advertising agency

The Summit attracted more than 500 speakers from around the world since it’s started 2014, who presented new ideas, in addition to exchanging experiences and.

exploring best practices. The fourth edition of the Knowledge Summit hosted more than 12000 attendees from across the World.

From the inception of the First Knowledge Summit in 2014 to the success of the fifth edition of Knowledge Summit 2018 , entourage has always been a preferred partner of MBRF.

dubai advertising agency

dubai advertising agency

Communications

dubai advertising agency

In addition to event design, event development, event execution, event production and event management, entourage also handled communication strategy, advertising and media buying, which helped in attracting thousands of attendees and online spectators

The top ranked event management agency in Dubai has executed one of the most prestigious and distinctive events in the region.

Event management Dubai

dubai advertising agency

Ultimately, entourage has proved to be the right partner to create and manage an astonishing event, resulting in another achievement to be added to entourage’s list of 2017 successful projects. entourage marketing and events managed and executed one of the most prestigious events in UAE and the Middle East and have set new benchmarks in the industry.

The Knowledge Summit 2017 – entourage- advertising & events management companies in Dubai

The top-ranked event management agency in Dubai has executed one of the most prestigious and distinctive events in the region.

 

dubai advertising agency

GOOGLE

Google – Live communication event management companies in UAE

Brief:

As Middle East  event management companies in UAE of the most famous brand in the world, we are responsible for launching key projects in the region and among the GCC countries  ensuring Google stays ahead of competition in every service category it ventures,

Solution:

Behind the most talked-about projects like Think Travel, Think Video, Launch of Street View, Google@Lynx, Google@ATM, Google partners, Youtube, we are always two steps ahead leading the way for Google to present its credentials to different segments of businesses, industries and media. Our live communication projects for Google from branding, creative, events management, have been recognized at the Middle East Event Awards year after year.

event management companies in UAE

entourage marketing & events have built one of the most impressive profiles for corporate events in Dubai, UAE and the Middle East. With international clients such as Google and Coca-Cola and regional ones such as Damas, entourage marketing & events has positioned itself as a leading events agency and one of the top events agencies to design and execute corporate events, conferences, product launches and brand activation. With events that both entice and excite attendees, entourage marketing & events have become one of the top 5 event agency in the middle east. entourage has built its credibility because not only does this event agencies in Dubai dream up larger-than-life ideas, but entourage also takes care of the event production from a-z. At entourage, our team combines practicality with creativity, because one cannot exist without the other.

 

Google’s mission is to make the world’s information universally available and useful. MENA has enormous growth
potential and we are investing in MENA. All teams across the continent and around the world are working
closely together to ensure we deliver on our mission as a company. Google established an office in the UAE and
Egypt in 2007 and plans to grow that presence in the coming years.

Yes It’s Jordan advertising campaign

YES it’s Jordan

Brief:

Reintroduce Jordan away from the disturbed region to ignite interest around the destination.

Solution: advertising and media agencies in dubai 
We focused on the other exciting side of Jordan that people never heard off and came up with a new positioning that answers people questions in 3 words, Yes it’s Jordan. Extended the campaign to all strategic channels across all GCC countries.

from strategy development, creative creation, storyboarding, production and post-production into media planning and buying adaptation.

Media agencies in Dubai

“Yes, it’s Jordan” is the new summer campaign tourism authorities are launching with catchy ads targeting nationals of Gulf countries and Jordanian expatriates there.

The campaign, which started in Dubai promotes the Kingdom as home to a variety of tourism products such as history and archaeology, adventure, natural attractions and modern life, 

the promotion campaign has two pillars — the first targeting Jordanians living in the Gulf region as it seeks to encourage them to spend their annual holidays in the Kingdom. 

“Expatriates take long holidays every year in the summer, and most of them tend to travel abroad, as cheap flight tickets are available in the domestic market by low-budget airlines,”

The second pillar, the official said, is targeting nationals of Gulf Arab states by running advertisements for three types of tourism products available in Jordan. 

“Ads and TV commercials will be launched soon on historical and archaeological sites, adventures such as Wadi Rum and Dana and other places, while the third part is to market Jordan as a modern destination for shoppers and leisure vacationers,

TV commercials broadcast on OSN TV entertainment network in addition to Al Arabiya and MBC1 channels, in addition to special reports on medical tourism and on products made in Jordan as well as entertainment facilities for children will be aired by these broadcasters. 

Ads featuring tourist attractions in the Kingdom are currently placed on taxis, buses and bridges in Dubai

The campaign also includes radio commercials in English, she said, adding that they feature a dialogue between a wife and her husband, in which she tells him that she booked a place for the vacation away from the hot weather but close by. 

The replies: “It is Jordan for sure”.

Photos in the campaign include a variety of places across the Kingdom, such as people enjoying the green landscape in Ajloun and adventures in Wadi Rum. 

World Government Summit

World Government Summit 2016-2018

advertising & event Management companies in Dubai

Our mandate was to manage the 10,000 plus attendees from registration, and logistics management, of which a lot of them were VIPs, heads
of state and ministers while the other half were heads of world’s most admired companies:
UBER, Tesla, LinkedIn to name a few.

World Government Summit 2016-2018

Our collaborative and strategic approach ensured that the event of this magnitude was
mapped out and tested in theoretical prototypes and simulations months before the actual
event. The core team then proceeded to train registration, logistics management,
delegate coordination staff in close collaboration with Prime Minister’s Office ensuring the
highest standards of efficiency and privacy.
Our design team implemented stand out themes to enliven the registration zones, showcasing
WGS and PMO in the highest light. Leveraging in-depth planning, attention to details and
passion for perfection, Dubai’s reputation was enhanced with a flawless execution throughout
the three-day event.

Under the patronage of Sheikh Mohammed bin Rashid Al-Maktoum, vice president and prime minister of the United Arab Emirates (UAE) and ruler of Dubai, the fifth World Government Summit (WGS) 2017 kicked off on Sunday.
More than 4,000 prominent personalities from 139 countries are participating in the event, reflecting the leading stature of the summit on regional and international levels and the high interest from governments, global organizations.
Mohammed Al-Gergawi, minister of Cabinet affairs and chairman of the WGS, said: “The Summit gathers together the largest international organizations with the most prominent technology firms, on a stage in front of 138 governments from all over the world. They will shape the future of the world and boost the readiness of governments across all sectors.”
“We believe that the tools to build the future are within our reach and we believe that making the best use of these tools will create a future that is suitable for our nations and the nations of the world,” he said.
“The path is clear for a better, more stable and prosperous future and the greatest doorway to this path is cooperation between governments of the world and their organizations and entities, based on knowledge, innovation and science, which will lead to developing solutions for imminent challenges such as environmental sustainability, food security, social development and developing countries.”
Issues like the end of globalization, how technology is breaking borders, treating extremism and source of nuclear energy will be the key topics to be discussed during the WGS 2017.

 

Misr Orayba advertising campaign

Misr Orayba Campaign by
Advertising agencies in the Middle East

dubai advertising agency

entourage celebrated the success of the 2014 campaign ‘Misr Wahashtona’ which delivered outstanding results, with a strong 2015 the Middle East focused campaign titled ‘Misr Orayba’.

dubai advertising agency

‘Misr Orayba’ is inspired by the insight that Egypt is close to every Arab heart, strong connections of language, customs and traditions apart, Egypt is in close proximity to the Arab countries.
dubai advertising agency

The campaign is a result of in-depth market research and media analysis which are the foundations of the marketing plan, and it will showcase Egypt across strategic media channels including television, outdoor, magazines, radio and digital advertising as well as social media platforms across key source markets: KSA, UAE, Jordan and Lebanon apart from North African markets including Morocco.
dubai advertising agency


dubai advertising agency

What was your big idea? State in one sentence: Creating a buzz around a popular Egyptian slang talk and directly reminding people to revisit the country they miss
the most.
dubai advertising agency

dubai advertising agency

How did you bring the idea to life? Explain your communications strategy and the rationale behind your channel choices: Two main terms drove every aspect of our approach, time and place. We started by creating a 3 phase campaign, starting from June and ending at November. Each phase is a unique theme that addresses the same objectives of the whole approach, however due to the limited budget, we had to allocate all expenditure towards one focused approach, hence, we choose advertising channels as our communication touch points, and due to the political unrest, there was no support from any other entity, specially that the tourism industry is a combination of many factors, including special deals and digital approaches. Bottom line, we were only relying on the communication messages of each campaign and we had to create a powerful message that will communicate our objectives very precisely.
The communication strategy was formalized as the following: Awareness -> Reminder -> Action. A classical trio that relays heavily on the content of each communication.

dubai advertising agency

Digital Visual Media Forum- Saudi

Digital Visual Media Forum Shoof 2017

 Conference organising agencies in KSA

MISK Foundation:

 Conference organising agencies in KSA :

Shoof is an annual, youth-focused event that presents opportunities and inspirations in digital visual media. The event brought together the leading success stories from the visual media sector which in turn helped in informing the attendees with the latest trends, insights and ideas shaping social media. entourage as one of the leading event organizers in KSA managed the whole event with perfection. entourage managed all the aspects of the event ranging from the content creation, agenda development, event planning to managing logistics and promoting the event ( PR & Media ) adding to that all activation and onsite management.

 

entourage brought the leaders in the digital and visual world under one roof and made the event one of most successful events in the region that proves entourage as the right partner for organizing events in Saudi Arabia and UAE.

 

Conference organising agencies in KSA

The fifth session of the digital visual media forum “Shoof 2017” was successfully held in Jeddah on Sunday, December 10, with over 2000 young attendees. As one of the initiatives by the Prince Mohammed bin Salman bin Abdulaziz “Misk” Foundation, the forum was organized to discuss the content industry in the virtual world and to interact with local and global social media figures and influencers.

 

The opening session was hosted by Will Scougal, Snapchat’s Head of Creative Strategy, to tackle the visual media revolution and how Snapchat develops a better ways of communication through Snapchat’s camera.

 

Many content developers, including Ibrahim Sarhan, Haifa Beseisso, Nayef Hamdan, Alia Alshamsi, and Selwan Elham, participated in a panel discussion titled “The Art of Creating Digital Stories” to share their experiences and the obstacles they faced in their journey towards success.  The famous Youtubers “Saudi Reporters,” the twins Abdullah and Abdulaziz Bakr, presented a video specially produced for “Shoof” forum.

 

In a short talk about “Visual for a Cause,” Dale Hudson, Associate Teaching Professor of Film and New Media at NYU in Abu Dhabi, discussed the visual reality technology and its opportunities. He explained that the emerging visual content trends revolve around story types attracted by the audience. Mr. Hattan Nasif, Vice President of Business Development at Midwam, participated in a short talk about the technology of VR and the impact of immersive experiences. He commented that this technology had become a fundamental platform to communicate with others.

 

The distinguished calligraphy artist, Karim Jabbari, presented a creative live show “Light from the heart” using light in virtual reality to draw calligraphic work. In a session about “Entertainment or awareness: How to balance your content,” well-known content developers such as Ibrahim Basha, Haitham, Areej Alkhurafi, and Omar Farooq discussed the significance of content and context in creating stories and how stories can balance between noble social values and fun to send a meaningful message to the society.

 

Dubai Cares advertising campaign

Education makes<br/>the difference entourage top 10 media agencies in dubai

Education makes the difference

The main idea behind our campaign is to highlight in a visually attractive way, how
education makes a difference. The direct approach helps to communicate the importance
of education in eradicating poverty in a swift and effective manner.
EACA Care Awards shortlisted inspirational campaign that was the central attraction at Dubai Mall for 30 days of Ramadan.

Strategy development, creative creation, media planning and buying

 

According to UNESCO, education is the best possible investment against exclusion, inequalities and poverty. One extra year of schooling increases an individual’s earnings by up to 10%. Studies have also shown that better educated people have a greater probability of being employed and are economically more productive.

In a move to address these daunting figures, Dubai Cares launched its “End Poverty. Educate Now.” campaign, which runs throughout the Holy Month of Ramadan to spread awareness of the importance of education, as one of the most effective tools to break the cycle of poverty. The campaign will also be raising funds across different fundraising channels in support of providing children in developing countries access to quality primary education.

How can you help?

With every donation made to the “End Poverty. Educate Now.” campaign, you can help provide children in developing countries with the opportunity to receive quality primary education. No matter how big or small your donation is, you can make a huge difference in a child’s life.

 You can support our campaign by:

  1. Adding AED 5 or more to their purchase at participating retailers in The Dubai Mall
  2. Visiting the “Education makes the difference” interactive stand at the Star Atrium – The Dubai Mall and making a difference in the lives of children around the world
  3. Donating via SMS by sending the word “donation” to 9030, 9090, 9300, 9600 and 9900 to donate AED 30, AED 90, AED 300, AED 600 or AED 900 respectively (etisalat and du)
  4. Donating through special Ramadan promotions at the following participating retail outlets: Damas, Level Shoe District in The Dubai Mall and Lulu Hypermarket
  5. Making online donations at www.dubaicares.ae
  6. Conducting personal fundraising activities in support of Dubai Cares through www.justgiving.com/dubaicares. “Just Giving” is an online charity platform where people can raise money for a cause.
  7. Making a direct financial donation through bank deposit to Dubai Cares account or with a cheque addressed to Dubai Cares
  8. Dropping their contributions at donation boxes placed in various locations throughout Dubai

“Education makes the difference” stand at The Dubai Mall.

Join us at the Star Atrium in The Dubai Mall and help us in making a difference in the lives of children around the world. The interactive stand, which will run throughout the first 20 days of Ramadan, will start with black and white posters on tiles showing children living in poverty, which will gradually transform into a colored image representative of children receiving an education. The change will take place every time a donation is made or someone registers to support the campaign. This symbolic activity will help convey the impact and difference that every dirham donated can make on a child’s life. Visitors to the stand will also be able to get their picture taken at a photo booth and keep it as a souvenir.