Discovery Network and its affiliate in the middle east Discovery Arabia wanted to reach Middle East audiences and increase the viewership on the famous 27 channels they have, Discovery Channel, TLC, Animal Planet, etc. so entourage pitched to win this account from their UK headquarters to strategize and execute a holistic Communications plan to meet their goals and reach into higher ROI from the Middle East region.
We devised a whole new marketing strategy including PR, advertising, content, and communication tactics that would appeal to the Arab audiences, and implemented it over the span of 5 years of partnership.
