Entourage was assigned the responsibility of positioning Jordan as a preferred destination for GCC travellers.
Our idea was to create an advertising campaign that highlights everything Jordan has to offer to a traveller: the glorious outdoors, the Dead Sea, the culture, the food and the much spoken about nightlife. The campaign showcased that Jordan has something to offer to everyone, the adventurous, the leisure lovers or the party enthusiasts.
Entourage being one of the best advertising agencies in Dubai developed a campaign that focused on the other exciting side of Jordan that people had never heard of and came up with a new positioning that answers people’s questions in 3 words: ‘yes It’s Jordan'.
The campaign was launched across all GCC countries and entourage managed the campaign from inception to roll out, which included strategy development, creative development, production and post-production, as well as media planning and buying.
A unique call to action and robust insight based media planning had a huge impact on the inflow of tourism in the country. The campaign was also recognized by CampaignME among the top ten advertising campaign of the year.