Souq.com chose entourage to promote its first ever White Friday Sale.
We launched a dynamic advertising campaign to reach our audience at every touch point (outdoor, digital, cinema, radio, online, on ground activation etc.). The campaign was launched in two phases – the awareness phase and the tactical phase, across UAE, KSA, Kuwait and Egypt.
From creative to media planning and buying, and PR, entourage leveraged all channels to maximise the reach of the campaign. The White Friday campaign received a massive response from the audiences and ensured record-breaking sales.