With an attendance of over 2.5 million pilgrims, the hajj pilgrimage is the 2nd biggest major religious gathering with around 80+ nationalities. This made a massive undertaking for entourage to deliver the right message with the right approach.
entourage marketing & events the live communication agency in coordination with the governorate of the Makkah region executed one of the most important campaigns of the kingdom “Hajj 2019”.
The Hajj 2019 campaign defined two important objectives: promote the right hajj behaviours and the importance of getting the hajj permit among all KSA pilgrims and pilgrims from select GCC countries.
Makkah gov. H.H Prince Khaled Al-Faisal announced the awareness campaign during a press conference held in September. The awareness campaign was titled “Hajj: Worship and Civilized conduct” under the slogan “a message of peace”.
So we developed a creative print and TVC campaign based on three key messages. We also developed a media plan, which would provide impetus to the campaign and maximise its reach.