The Hajj - 2019

Ministry of Hajj requested, that they have to create a completely different look and feel to their campaign on 2019 for their information.The campaign talks to the Hajj pilgrims and it happens every year.

We came up with the new idea of having lifestyle imagery inside a main character, those who attend the Hajj session. Instead of too strict instructions that most of the people ignore watching, we made an attractive campaign where people enjoy watching yet it will be effective for Hajj pilgrims, so they can follow the ministry rules and regulations.