Live events are back!

Live events in the UAE are back, adhering to health and safety guidelines, creating safe environments and fully protective measures will reinvigorate this vital sector as we begin to see the light at the end of tunnel caused by the pandemic. This is great news for the sector and the economy as the middle east region used to depend on billions of dollars on this sector. The events industry size was valued at $1,135.4 billion in 2019 and is expected to reach $1,552.9 billion by 2028

In 2020, virtual meetings and events took center stage, building strong equity across the globe, here when we had the opportunity to create eve virtual and this is subject to continue even when on ground events are back. Understanding the combined potential of virtual and live events, hybrid events have gained in popularity over the last year.

With the onset of Dubai Expo 2020, we are set to host multiple events and multiple countries and many more events organized on the periphery of the world’s largest show. It is touted to bring in millions of people from across the globe, to host, to attend and to network.

Middle East as a region, is very heavy on Live events, bringing in millions of dollars of revenues each year and immeasurable international media exposure. Analyzing the market sentiment, the demand for live events has not diminished, the sector is just waiting for the pandemic to blow over.

The interpersonal aspect of live events remains fundamental to businesses and industries, that cannot be replaced with digital connections. Humans will always like to touch, feel, see, talk to and be present at an on-ground venue and enjoy the actual experience.

Live events are coming back in a big way. Humans are craving for live interaction, being social, experiencing something in a group setting again and we at entourage are absolutely all for it.