Discovery Networks live communications - entourage top 10 pr agencies in Dubai
The first global non-fiction network has many shows that it runs on a monthly basis, entourage marketing & events (event management companies in Dubai) team handles all pr strategy and activities in the region with a focus on stunts and big shows promotions for different channels like TLC, national geography, fatafeat, ..etc
further solidifying its position as one of the leading multiplatform broadcasters and content providers across the middle east and north Africa (MENA), discovery communications today announced it has formed a partnership with BHS media. the partnership empowers BHS media to use discovery’s content and branding to create and launch a brand new free-to-air lifestyle channel, home & health Farsi. with a proven track record of entertaining audiences across MENA with globally-recognizable channel brands, home & health Farsi represents discovery’s ongoing commitment to invest further in the region by taking a more localized approach, with a channel tailored specifically to meet the needs of Farsi-speaking communities. BHS media will launch home & health Farsi in September exclusively on Eutelsat’s Hotbird and Eutelsat 7b satellites, featuring a mixture of inspirational content for family-focused Persian women.
Kasia kieli, president of discovery networks central & eastern Europe, middle east, and Africa, said:
Amanda Turnbull, VP and country manager, discovery networks MENA, cited the importance of finding new ways to extend the reach and relevance of the discovery offering. “discovery has been investing in the middle east for over 17 years, with globally-recognizable channels and popular program franchises that have helped to position us as one of the leading multiplatform broadcasters in the region. the launch of home & health farsi represents discovery’s commitment to also deliver a more localised offering, with content that has been specifically curated to meet the needs of the currently underserved farsi-speaking communities.” ”by partnering with discovery, we are combining our local expertise with their world-class content creation capabilities to launch a channel that will provide a new style of entertainment for the farsi market,” said hamid rahmani, ceo bhs media. “featuring a diverse range of lifestyle content from discovery’s extensive library, including arabic and international cooking series, travel, fashion and home makeover, home & health farsi will satisfy the needs of the extensive female farsi-speaking audience.” the launch of home & health farsi follows what has been a period of incredible growth for discovery across the middle east and north africa, following its recent partnership with bein media group and the launch of six pay-tv channels, including dkids hd, dlife hd and dmax hd, and the extension of its long-term partnership with osn, which saw the launch of new channels discovery family hd and idx hd earlier this year. the content on home & health Farsi complements discovery’s impressive local channel line-up, which includes eleven pay-tv channels, in addition to the free-to-air channel, quest Arabiya, launched by image nation in partnership with discovery, strengthening discovery’s position as one of the leading multiplatform broadcasters and content providers in the region. more than just a linear broadcaster and content provider, discovery also has a growing off-air presence, including a successful digital offering led by its flagship food channel fatafeat, and most recently a retail store and consumer experience activation in Dubai for the discovery channel, thanks to its partnership with Emaar entertainment.
With a diverse range of content, from food and travel, home and family, and fashion and styling, home & health Farsi brings together popular female interest topics together in one place. during its first month, viewers can look forward to shows from popular Arab chefs such as Mohammed orfali in modern cuisine and wafaa alkandari in salt & pepper, as well as international lifestyle series including craft wars and Gordon’s great escape. about discovery communications (Nasdaq: discs, disco, disck) satisfies curiosity and engages superfans with a portfolio of premium nonfiction, sports, and kids programming brands. reaching 3 billion cumulative viewers across pay-tv and free-to-air platforms in more than 220 countries and territories, discovery’s portfolio includes the global brand’s discovery channel, TLC, investigation discovery, animal planet, science, and turbo/velocity, as well as its own: Oprah Winfrey Network in the u.s., discovery kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports content across Europe. discovery reaches audiences across screens through digital-first programming from discovery VR, seeker, and sourcefed studios, as well as over-the-top and tv everywhere offerings including Eurosport player, play, discovery kids play, and discovery, go. for more information
Discovery Networks live communications entourage top 10 pr agencies in Dubai
Brand Identity
Brands can be complex and therefore brand identity is multi-faceted. No matter how big an organization may be, and regardless of what product or service they are selling, all brands need to have a clear idea of what they represent and more importantly how that’s communicated to the public.
Hiring an external agency is a good idea for the following reasons:
Fresh Eyes
An external PR agency has ‘Fresh Eyes’.
What does this mean?
When a company has been working for a long time on a brand, it is hard to see it from in perspective. An external PR agency’s breadth of experience within the market knows where your brand sits within the landscape of products and services. This will help a brand re-configure what it wants to be. A PR agency’s ‘fresh eyes’ challenge presumptions about established brand identity and substantiate the meaning of what a brand offers, acting as a catalyst for business development.
Expanding the Team
PR agencies are here to help organizations flesh out their brand, develop their identity, and more importantly communicate that to the wider public. When a brand commissions a PR agency, they instantly expand their team with brand and media experts to help give definition, to your brand and relevant stakeholders with focus and direction.
Understanding the Media
PR agencies have an intimate and broad understanding of the media. This doesn’t mean just a strong network of media contacts and relationships (which of course is also true) but media understanding requires a certain type of instinct. The media works in a particular kind of way, and regardless of the outlet, media professionals are looking for one thing: something that their readers, viewers, browsers, or followers want to read, see or know about.
A good PR agency will understand each media outlet and their audience and tailor their client’s stories to them. A good PR agency will make sure that their client is able to be seen and heard about in a certain type of way across various mediums whilst giving the media something that works for them. PR professionals are there to translate the meaning of a brand into a story for the media.
Speed
Whether it be its interaction and response to the media or to the objectives of a client, a PR agency is always known for its speed. PR agencies need to be on their toes all the time, whether it be Corporate PR, Consumer PR, Art PR, or Culture PR, an agency is always fast.
With a developed instinct, understanding of the media, and a speedy turnaround, PR agencies add value to in-house brand managers, giving the brand an edge and a pace that is necessary and relevant.
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