Digital Marketing is not an alien term or concept anymore. It is all about marketing your product and services through internet. Businesses, brands, products and services are marketed through different digital channels such as social media, email, search engines and websites to reach current and prospective customers.
Today we live in a content first world, people look for information before they buy, so you really need to put yourself in the buyer shoes rather than allowing yourself to be blinded by your own perceptions of your own products. In digital advertising, you need to adopt a mentality of targeting relevant people rather than trying to cold sell to everyone. When you reach people through valuable content that is relevant to your business, you can reach a larger, a much more appropriate audience, build trust and credibility, and get the opportunity to show people how your products and services are the solution to their requirements. Below mentioned are a few key digital marketing tools used:
SEO is key to create a content that will help you drive traffic to your website. Back in the day, if you wanted to get noticed it meant renting a billboard, taking out an ad in a newspaper, etc., but now with large search engines being the go-to fronts to consume information. Brands and businesses have been seeking ways to claw to the top of search results using a process called Search Engine Optimization that attempts to boost a website or a brand’s position to the top of search results. Being at the top of search results means getting more leads that can potentially turn into sales.
Social media marketing gives the opportunity to leverage social media platforms to advertise your brand’s content to a highly targeted audience, increase the interaction between the brand and its audience, analyze how the audience is responding to the brand’s content and make changes in content strategy, if required. It is a direct communication platform, bringing audiences closer to the brand.
Email marketing is a tool that lets us provide value to users in the form of content and direct users through each step of the customer journey. Email marketing is also used to send out updates, newsletters, sale and discount information, important dates, etc. Subscription based newsletters are a great way to increase your target base of relevant audience.
PPC Advertising stands for (PAY PER CLICK) one of the ways to attract visitors online, so basically every time a user clicks on any of these ads the advertiser pays a specified fee to the search engine. For example, if we look at a typical search results on Google, Bing and others, the paid ads are up top and are usually labeled as ads, and the organic results are the ones underneath, on social media and search results pages you’ll notice ads placed in strategic places on all kinds of websites all over the internet in the forms of banners and leaderboards.
Digital Marketing has become a significant part of the marketing mix and is evolving every day. In simple words data is the key.