Misr Wahashtoona campaign by entourage
agencies in Dubai
Advertising agencies in dubai brief of misr wahashtoona campaign (egyptian tourism): Egypt was struggling to bring back their tourism revenues for it is one of the main income generators of the country. Despite the challenging times egypt was facing, entourage successfully devised a multi-layered integrated marketing campaign with an emotional message that created by one of the top 10 media agencies in Dubai instant resonance across the gcc region. the campaign yielded almost immediate results as tourist arrivals have shot up nearly 70 per cent in the third quarter of 2014 compared with the same period in 2013. arrivals in September increased 193 per cent compared with the same month in 2013, with 884,000 arrivals compared with 301,000. the message of the campaign mainly revolved around “missing egypt” and it complemented perfectly with the holiday season. the campaign was strategically scattered across a variety of traditional and innovative media outlets. the results of the campaign were overwhelming and egypt recovered strongly from the slow down it faced in the previous years and there was an unexpected tourist inflow. the campaign was widely appreciated and recognized as it was also acknowledged by the condensate traveller awards and mena effie. when it comes to advertising in dubai, entourage marketing and events embarks on a journey of creativity that utilizes all the different advertising tools available in the uae. whether we are designing a creative idea for a print advertisement or cultivating ideas to create an attractive outdoor advertisement that can successfully take over the streets of dubai, we understand that in order to encourage and persuade our clients’ audience, we need to engage them. entourage marketing and events has successfully positioned itself as one of the best communication agencies in the uae and gcc as it offers advertising services by formulating thought-provoking ideas and fresh concepts. we are unafraid of experimenting and we highly support and implement originality.
Advertising agencies in Dubai In its latest bid to bring back tourism to Egypt, the Ministry of Tourism launched a campaign under the name of “Wahashtoona” (We Miss You) that will target Arabic countries. The scheme is one part in a number of programs aimed at rejuvenating the dwindling numbers of tourists visiting Egypt since the 2011 revolution. Being a main foreign currency-generating sector, tourism has received a serious blow over the past three years due to a lack of security, increased violence and social upheaval. In 2010, tourism represented more than 10 per cent of Gross Domestic Product (GDP) and trickled financially into a multitude of sectors. Now the sector faced a 28.3 per cent drop year on year in Q1 2014, garnering $931 million, the lowest quarterly figure in over 10 years.
Minister of Tourism Hisham Zazou said on Saturday that four mega projects are underway in Ain Sokhna, Ras Sudr, Safaga and Marsa Alam, as the ministry plans to bring back the peak number of tourists that the country witnessed in 2001: 15 million tourists a year generating $12.5 billion.
Tourist numbers have been falling steadily since July 2013, after the army-backed ouster of former President Mohamed Morsi, to a low of 300,000 in September, with average nights spent at 3.8 (compared to an average of 12 nights in 2012). The numbers have picked up since with the latest number on record at 670,000 in November and average nights spent at 8.1.
The minister’s counsellor, Ibrahim Ashmawy, told Al-Mal papers on Monday that the Tourism Ministry completed a three-year plan that aims to attract 17.8 million tourists by 2017 with an expected income of $14.4 billion by the end of that period. This includes spurring investments worth $10 billion through various rental, usufruct and partnership developmental schemes.
Last week, Zazou flew to Germany to appease travel bans to the Sinai Peninsula after the bombing of a tourist bus that resulted in four deaths.
He told Reuters at the ITB travel fair in Berlin last Wednesday that the German travel ban is the latest crisis affecting Egypt’s tourism.