Reputation campaign designed to rebuild Emirates Red Crescent’s trust with its target audience by showcasing the successful projects delivered over the years. One of the milestone projects of Red Crescent is the Syrian Refugee Camp, built on the borders of Jordan and Syria.

entourage flew a film crew to the camp and produced a short movie, with Hussein Jassmi singing ‘Nehna Hena’ (we are here), a song composed especially for the film. We showed this movie at a gala dinner attended by most of the UAE Royals in Abu Dhabi.

SCOPE: concept creation & creative development | TVC production | on-ground activation | media planning & buying

AED 220M

donations
generated

9 MONTH

campaign

500+

donation kiosks & tents across the UAE

Hussain
al Jassmi

composed a song for the Syrian Refugee Camp

events in dubai 1
events in dubai 2
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