Masr Wahashtona egypt travel
Brief: Egypt needed its tourism revenues to get back to normal being one of the highest income generators in the country, and despite the challenging backdrop. A multinational marketing campaign was envisioned, but delivery had to be on target.
Solution: We devised a multi-layered integrated marketing campaign with an emotional message that created instant brand resonance across the GCC. The message, centered on ‘missing Egypt’ complemented perfectly with the holiday planning season and was seen across a variety of traditional and innovative media outlets. The result was overwhelming, Egypt recovering strongly from the slowdown of previous years and recording better than expected tourist inflow. The campaign was appreciated from all corners, winning recognition by Conde Nast Traveller Awards and MENA effie.
Advertising: When it comes to advertising in Dubai, entourage marketing & events embarks on a journey of creativity that utilizes all the different kinds of advertising tools available in the UAE. Whether we are designing a creative idea through a print advertisement, or stimulating ideas to create attractive, outdoor advertisements to overtake the streets of Dubai, at entourage we understand that in order to encourage or persuade our audiences, we need to engage them. entourage marketing & events has successfully positioned itself as one of the best communication agencies in the UAE, and the GCC, to offer advertising services by always coming up with thought-provoking, never-seen-before ideas. We know that in the advertising world, the key is to be original and unafraid to experiment.