Be responsible for complete planning and execution of the launch of the most awaited car from the Volvo stable. The campaign needed to replicate global standards while adding local touch to meet commercial requirements.
We developed an out of the box idea to generate widespread interest around Volvo's most-awaited V40 lineup. The campaign design, production and execution was handled inhouse ensuring high quality finish, while retaining brand communication standards at every point of customer contact. The buzz generated online exceeding targets, once again revealing the power of insight based live communication.